Lotto24s is an online lotto site that offers players the chance to play the popular lottery games in a safe environment. Users are able to choose their favorite numbers and win a prize by matching them against other participants from around the world. Moreover, Lotto24s provides a free trial period for new customers so that they can test out the service and determine if it is right for them. In addition, the website features information about each lottery game and how to play it.
Founded in 2010, Lotto24 is an online lottery platform that lets people participate in state and charity lotteries in Germany, the Netherlands, Belgium and Switzerland. It brokers tickets for a number of state lotteries, including the Eurojackpot and German national lottery, through its websites under the LOTTO24 and Tipp24 brands. The company also operates two charity lotteries and has a dedicated team to ensure player protection. It is a member of the ZEAL Group.
The company has more than 75 million registered users and is based in Berlin, Germany. Its flagship products include the lotto 6aus49, Spiel 77, super 6, euro jackpot, GlucksSpirale, Lotto club and Deutsche fernsehlotterie. The company sells tickets and receives brokerage fees from state organizers. In addition, it pays out winnings to lottery winners directly.
To expand their user base in Germany, LOTTO24 needed to find ways of engaging with a new and growing mobile device user base. They partnered with AVOW to create a tailored Media Plan which focused on on-device mobile campaigns across the Xiaomi and Huawei alternative appstores in Germany, in addition to Google Play. This approach helped LOTTO24 to reach a new and engaged userbase in Germany whilst delivering on down-funnel performance KPIs.
With analysts projecting triple digit earnings growth for Lotto24 AG (DB:LO24), it’s important to understand the underlying components that drive top line and bottom line growth. This article will interpret margin performance so investors can assess the sustainability of future earnings projections compared to the industry average.